Case Study
Elkhart Jazz Festival
329
Downloads
+2,890%43.8%
Conversion Rate
+382%0
Crashes
Zero downtime280
Push Notifications
Delivered
The Partnership
Working with Ben Decker
Ben is our absolute, favorite kind of client. He deeply cares about Elkhart and gives with his whole heart. The scale of the event he has been putting on for years is beyond impressive. When we came up with the idea of adding an app and discussed it with him; it was obvious that it would be a success. We were able to get the go ahead for a mobile app with him on a Thursday and submitted it to the app stores in less than 7 days.
“His attention to detail, collaborative ideation and testing lead to one of our fastest full scale deployments to date.”
The Product
The App
Smart Map
Find stages, points of interest, bathrooms, and local dining. Get walking directions to any location.
My Schedule
Create an account and curate your personal lineup, turning the event list into a day planner.
Live Updates
Real-time push notifications for weather alerts, artist announcements, and venue updates.
Backend
Content Management
The custom CMS allows the app to stay up to date, this year and into the future. Easily add, remove or change venue, artist, or event information and have it instantly pushed to everyone with the app.
- No redeployment or resubmission required
- Any team member can manage content
- Real-time updates across all devices
- Mark ticketed events as sold out instantly
Engagement
Push Notifications
Stay in touch with festival-goers through targeted notifications.
- Send reminders when popular events start
- Announce time-sensitive information
- Engage year-round as an alternative to email marketing
Impact
The Results
The app delivered exceptional performance during the May 24 - June 22, 2025 festival period. Users averaged 7.75 sessions per active device, indicating high utility and frequent engagement.
The Elkhart Jazz Festival has been happening downtown every July for the last 38 years, and we couldn't be happier to be part of it.